American Express Expresses a Health Need
The folks over at American Express launched a contest a few weeks ago called Members Project where you submit an idea that you think will make positive impact on the world. People vote. And winning projects are funded. AmEx is giving away 2.5 million dollars! (First place winner gets 1.5 million).
Each submission falls under a category (Arts & Culture, Community Development, Education, Environment & Wildife, and Health). The subcategories under ‘Health’ (which only has 62 submissions as of this post) breakdown further into Disease & Disorders, Education and Outreach, Elderly Care, and Fitness/Obesity/Wellness.
Here is what baffles me: there are only 13 – yes THIRTEEN submissions under Fitness, Obesity and Wellness. I’ve read all of the submissions and I must report that some of the ideas are simply miscategorized, several of them have been done before, and the rest were either too vague or underdeveloped to have any feet. That leaves about 2 or 3 potential ideas in the running for 1.5 mil. A bit underwhelming, don’t you think?
I’ve met plenty of creative health and fitness professionals out there this summer with amazing ideas. There are still 12 days left to submit a proposal. (I think you have to be an AmEx cardholder to submit – which I’m not – so I can only vote on the projects). But when there’s 2.5 million dollars at stake for a health and fitness idea, I’m surprised there aren’t more people jumping at this opportunity!
Go on, then… change the world!









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