Be Fit With Biray

I presented a session at IDEA World Health and fitness convention called “Social Media For Dollars”. And while there are debates on whether or not one can directly make money using social media tools, there is no doubt about being able to develop business and marketing strategies and tailoring fitness programs to a social media-savvy culture.

Here were a few ideas we discussed in the session:

Finally a fitness facility bold enough to ‘officially’ go where many avatars have gone before – Second Life!

As the ‘unofficial’ Health and Wellness Correspondent in Second Life, I have Kix Kayamanu has always talked about the potential of fitness professionals sharing their expertise and education in a virtual environment. People (or in this case, avatars) who may not otherwise enter a gym or be drawn to traditional fitness programs may find this space a much more welcoming place to engage with personal trainers.

While the concept of virtual fitness in Second Life has had slow adoption rates, Club One is attempting to lead the way in investing their efforts in the virtual space.

Check out the video below that highlights some of Club One’s Second Life amenities:

What I like most about their approach is their focus on behavior change. Not only are they recognizing the importance of education in a 3D space, but they are also stressing that behavior change begins from having increased knowledge and self-efficacy. In essence, those who engage in virtual activities and imagine themselves participating in these behaviors will ultimately make a smoother transitions into real world fitness. At least that’s the theory.

Just imagine those who may be intimidated by personal trainers or exercise physiologists, having the opportunity to ask questions and explore their own health and fitness in an environment that is familiar and comfortable to them!

It is still hard to say how many ‘avatars’ will take to this concept or how many fitness professionals will be equipped with the instructional skills to educate and train in a TRUE virtual environment. But, as for me and my alter-ego Kix Kayamanu, we will certainly do our best to support their efforts and keep you posted of their progress!

Left to Right: Jennifer, Ernie, Biray, Genevieve

Earlier this week I attended the Health People 2010 conference in Loma Linda University in California. I was asked by Dr. Ernie Medina, MD and “exergaming evangelist” (and LLU alum) to be part of a panel on “Technology and Behavior Change”. Ernie was moderator and other panelists included Jennifer Shapiro, PhD (Scientific Director, SanTech) and Genevieve Dunton, Phd (Assistant Professor of Research, Department of Preventive Medicine, USC).

Dr. Shapiro discussed an interesting pilot research based on her company’s Text4Diet program (see her full abstract here) where participants were sent SMS/text messages during a weight-loss intervention. The results showed that those who received text-messages during their intervention lost up to 6lbs over the control group. Since text-messaging is such a personal way to reach people, it just goes to show you how it can be effectively utilized to influence people’s decision to make healthier choices throughout their day.

Dr. Dunton’s research was a bit different. It was more of an observational study about children’s level of physical activity and sedentary behaviors in their natural settings. Her research team used mobile phones as a tool to ask and gather data via text-messaging. For more on her research, check out the full abstract here.

My presentation was about how internet use influences behavior change (full session description here). The messages we receive, the social networks we participate in and the content we create online all play a role in how we adopt and maintain certain behaviors (good or bad). With so much of our image/identity being blurred between our online and offline presence, it is important to understand not just the tools available online – but the culture surrounding those tools.

Overall, it was a great conference. Unfortunately, I was unable to attend a lot of the sessions because I was in-out within 24 hours (and those cross-country flights ate up all my time!). As always, it was a pleasure to catch up with my exergaming colleagues, Ed and Tommy, from Exergame Fitness who also showed their support at the conference!

Last year when I attended SXSW Interactive, I was sitting on the audience side of this panel. A panel of four presenters (whose tech-geek lifestyles had hindered their health) shared the non-tech related things they did to reverse the ill-effects of their sedentary behaviors (such as walking, yoga, etc). While panelists’ insights came from experiential perspective, at some point they entertained discussions outside the scope of their expertise (like diet and exercise prescription) and neglected to focus on anything tech-related or its potential interactivity in fitness.

My hope was to go back this year and share the ‘fitter’ side of tech by showing how people could actually *use* web 2.0 tools to jump start their personal fitness journey. In a way, my goal was to pick up where last year’s session left off. I suggested a wide-array of fitness-related (and non-fitness related, but web-based) tools available. Check out the list here.

My co-facilitator for the session was David Eckoff, a ‘tech-guy’ into fitness. He shared his experiences on how he overcame the barriers of sedentary, techno-driven lifestyle in order to adopt healthier habits.

Several conference attendees at our session wrote the following reviews. Feel free to check them out: Omar Gallaga, Tracy Russo, and Laura Moncur.

[Also, here is a picture from the session.]

I am looking forward to my second year attending SXSW interactive conference in Austin, Texas. Although I am only able to stay for one day (Friday), this year I will be moderating a “Core Conversation” with co-facilitator David Eckoff.

Our session is entitled “Reduce MySpace between My Waist & Thighs so Wiki Live Longer” – the description is as follows: Is being too ‘plugged in’ 24/7 destroying your health? There’s good news: web 2.0 technologies can help you optimize your fitness! Come learn and discuss. Our session is Friday, March 13th at 5pm.

During our conversation, we hope to engage attendees in a discussion about the health consequences of living in a techno-driven world. Obviously, we all depend on technologies for many of our daily conveniences. And some would even argue this has enabled us in making our lives more sedentary. However, I think there could be more positive sides to our technological influences and believe people can actually use web 2.0 tools to improve their health and fitness, not take away from it.

I look forward to sharing some of these tools during our conversation and learning from David’s experiences, as well as, my fellow colleagues and SXSW participants at this year’s interactive.

Get ready to ‘rawk’
(@befitt)

Every year the American Council on Exercise (ACE) publishes their top 10 predictions for the fitness industry. This year, technology-based fitness was included as a major upcoming trend:

Technology-Based Fitness: From iPods to Cardio Cinema to exergaming (i.e., Wii Fit, Expresso Bikes) the latest in technology will continue to infuse itself in all aspects of fitness. Look for 2009 to provide more interactive video games that provide fitness benefits, as well as new inventions to make exercising a more engaging experience.

Although more programs will be enhanced through technology, 2009 will be the year where we will see less resistance from fitness professionals and commercial health clubs to adopt these newer technologies into their mainstream programming. For the past few years, there have been questions whether or not these alternative programs (such as, exergaming, fitness-related podcasts, online training, etc.) would be sustainable or even complementary to the efforts of most fitness professionals. I have heard many of my colleagues ask (and rightfully so) if these ideas would be short-lived or truly the beginning of a new era in fitness. And ACE confirms that this trend will only continue to grow. (Yes!)

For fitness pros and health clubs owners, 2009 will be less about immediate implementation of techno-based fitness programs (primarily due to economic concerns and the high costs associated with some technologies). Instead, growing efforts will go towards ‘behind-the-scene’ preparations for a stronger, bigger market-entry in late-2009, early-2010. Preparations that may or may not include: 1) offering and/or attending trainings on new technologies (i.e. workshops on fitness podcasting, certifications for exergaming, etc.); 2) budget considerations for future equipment purchases and club renovations to attract a new demographic; 3) recruiting or organzing staff/employees for new departments and fitness roles… and much, much more, I’m sure…

With that said, to all fitness professionals who are interested in marrying technology with their fitness efforts, I say: take this year to educate and experiment with new technologies (if you aren’t doing so already)! Attend sessions at conferences that introduce and discuss these topic areas. Talk to the early-adopters of these technologies and learn from their research and successes! Be a part of this conversation!

This year I will be discussing many of these topics in my sessions at IHRSA, ACSM, and IDEA World. Check my speaking schedule for exact times and dates.

Happy New Year!

I must admit, I was briefly impressed when Exercise.TV (a website that streams exercise videos on demand) started categorizing their workout plans by “personality types”. As fitness professionals, we are always encouraged to assess a client’s full profile when designing an exercise plan – beyond simply considering their physical fitness levels. Clearly, the Fitness Newbie should receive a different workout plan then a Fitness Trendster. But, on the website, it is also nice to see that the Busy Businessman would be receiving a different plan than the Dorm Room Diva.

So, imagine my surprise when out of 30 different personality-based workout plans, I came across the ones for Gamer and Cubicle Geek (the two groups I enjoy training the most).

Each profile has its own description. For instance, Gamers “see a lot of action every day: gunfire, hand grenades, street races, drug busts, and archeological adventures… and the adventure is 100% virtual.” And Cubicle Geek is said to benefit from a workout design that upgrades his current exercise ritual of “walking from his chair to the water cooler.”

So… what does Exercise.TV have in store for these two characters?

A 14-day series of conventional exercises that include working out with Resist-a-Balls, Stretch bands, and foam rollers. I’m not sure this really catches the eyes of the gamer/geek. Do you?

Now, I’m not suggesting that Gamers should exercise with a Wii-Fit and Cubicle Geeks should connect treadmills to their computers. That would be much too cliche. But I’m also not implying that gamers/geeks wouldn’t be able to execute these workout plans successfully – cuz some of them, I’m sure, could.

All I’m saying is, if you’re going to design a program around a type of lifestyle, at least make the effort to provide a plan that is relevant to that audience.

I mean, seriously – can you really see the someone like Chris Pirillo doing this?

Just sayin’…

FitnessFest, the largest fitness and wellness conference in the Southwest, is always offered twice a year. Once in April (at Ariz. State University in Tempe, AZ) and once in October (at Univ. of Arizona in Tucson, AZ.) And yesterday (10/9) marked the first day of the fall conference which will continue through this Sunday (10/12).

Earlier in April I was the official social media gal for the spring conference – creating YouTube videos, uploading flickr photos from the event. Podcasting interviews with the presenters and even live blogging various sessions.

This time, I have been invited to come back as a presenter to discuss these social media tools and how they can be used in the context of fitness and wellness. The session is entitled “Taking Your Offline Presence, Online” (which I also presented at IDEA World Convention in July) where I will discuss ways fitness professionals can connect with the Internet-savvy client of today by leveraging web 2.0 tools to develop their online authority, enhance their client-business communication skills, and become better health-fitness resources.

If you are interested in coming to the session, please check out their website for more information.

I have decided to launch a new experiment. I’m calling it “Utterlicious!” and I will be using Utterli to track my delicious meals (well, I think they’re delicious although some have not shared in my enthusiasm). Every day during the month of October, I will be podcasting about the foods I eat, as well as, posting a photo of my meals. (People have visually tracked their dietary intake on Flickr before, but Flickr doesn’t have the podcasting capabilities of Utterli.)

I realize there are plenty of sites online that have robust tracking features that offer caloric breakdowns of your foods, telling you how many grams of fats, proteins, carbohydrates you are consuming. But I’m not interested in counting calories or knowing my macronutrient details. I think people are too concerned with these things and don’t take the time to listen to their bodies and enjoy the foods they eat. This is why the podcasting component is essential. When you talk about the foods you eat, you tend to really enjoy your meal – or else why would chefs take such pleasure in describing their dishes with such delicious detail! Culinary art should be appreciated!

Therefore I’m dedicating this experiment to the JOY OF EATING! That’s right, I’m going to track my food EXPERIENCE. I believe that if you enjoy the foods you eat (good or bad) that you’ll be more mindful when you eat them. And if you’re more mindful when you eat your meals, you’ll be more conscious about what you’re putting in your body. And if you’re more conscious about what you’re putting in your body, then you’ll make healthier choices (most of the time).

I’ve tracked my meals on Utterli before, but it has always been inconsistent. This time I look forward to logging with more purpose.

Will you JOIN me?

Here is how to do it:
1. An Utterli account, if you don’t have one.
2. Join the group “Utterlicious”

Here are the ‘rules’:
1. Create/Cook a meal (or order one, if you’re dining out) that you’re going to enjoy eating.
2. Take a photo of your meal and upload to Utterli. (I use my cell phone which is more discrete than taking a digital camera w/ me)
3. Call Utterli and explain your dining experience (who you’re dining with, what you plan on eating, why your meal is so utterlicious)
4. Label the contents of the meal in your Utterli description (at some point when you log in to Utterli)
5. Link your Utterli post to the ‘Utterlicious’ group so we can comment on your food choices (which is half the fun!)

Remember, this is for one month! Don’t cheat and ‘forget’ to post on those days you’re eating those french fries or drinking one too many glasses of wine… it’s about putting it ALL out there for one month – good or bad! And consciously enjoying your dining experience!

Bon Appetit!