Is Exercise.TV Ready for Gamers and Geeks?
I must admit, I was briefly impressed when Exercise.TV (a website that streams exercise videos on demand) started categorizing their workout plans by “personality types”. As fitness professionals, we are always encouraged to assess a client’s full profile when designing an exercise plan – beyond simply considering their physical fitness levels. Clearly, the Fitness Newbie should receive a different workout plan then a Fitness Trendster. But, on the website, it is also nice to see that the Busy Businessman would be receiving a different plan than the Dorm Room Diva.
So, imagine my surprise when out of 30 different personality-based workout plans, I came across the ones for Gamer and Cubicle Geek (the two groups I enjoy training the most).
Each profile has its own description. For instance, Gamers “see a lot of action every day: gunfire, hand grenades, street races, drug busts, and archeological adventures… and the adventure is 100% virtual.” And Cubicle Geek is said to benefit from a workout design that upgrades his current exercise ritual of “walking from his chair to the water cooler.”
So… what does Exercise.TV have in store for these two characters?
A 14-day series of conventional exercises that include working out with Resist-a-Balls, Stretch bands, and foam rollers. I’m not sure this really catches the eyes of the gamer/geek. Do you?
Now, I’m not suggesting that Gamers should exercise with a Wii-Fit and Cubicle Geeks should connect treadmills to their computers. That would be much too cliche. But I’m also not implying that gamers/geeks wouldn’t be able to execute these workout plans successfully – cuz some of them, I’m sure, could.
All I’m saying is, if you’re going to design a program around a type of lifestyle, at least make the effort to provide a plan that is relevant to that audience.
I mean, seriously – can you really see the someone like Chris Pirillo doing this?
Just sayin’…


Digg/befitt
Flickr/befitt
Myspace/befitwithbiray
Facebook/Biray Online
Linkedin/biray
Twitter/befitt
YouTube/befitt
Del.icio.us/befitt
Wikipedia/befitt
GMail/Biray Online
Zaadz/befitwithbiray
Blog/Biray Online
December 2nd, 2008 at 12:15 pm
When it comes to program design for specific individuals not only should their personality be considered but it’s just as crucial if not more to also consider postural limitations and needs in certain demographics.
I find that gamers/geeks need to focus more on training their posterior rather than the muscles they can see in the mirror. The same however might not be true for someone else whom does not sit for prolonged periods of the day.
This exercise.tv is new to me. I’ll have to check out a little bit more.
January 28th, 2009 at 11:18 am
This is a really good marketing technique that will appeal to the younger, tech-savvy generations. I always tell my clients you’ve got to like the exercise you pick, otherwise you won’t stick with it…
BODA weight loss