Comments on: The Future of Group Exercise (Post-02) “Branded Classes” http://befitwithbiray.com/2008/04/29/the-future-of-group-exercise-post-02-branded-classes/ Your guide to Exercising the Web Fri, 17 Jun 2011 16:31:32 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Be Fit With Biray http://befitwithbiray.com/2008/04/29/the-future-of-group-exercise-post-02-branded-classes/comment-page-1/#comment-205 Be Fit With Biray Thu, 01 May 2008 03:59:24 +0000 http://befitwithbiray.com/2008/04/29/the-future-of-group-exercise-post-02-branded-classes/#comment-205 I recommend reading an interesting article by Mike Chaet on FitCommerce.com on the advantages and limitations of standardizing group exercise classes and branding formats here: http://tinyurl.com/65a4nw As far as this being a system that accommodates for instructors newly entering the field, well I'm all for that! The fact remains, we are NOT seeing many new instructors entering the field. And if a turn-key program can minimize the barriers of entry, so be it. Granted, at some point the qualifications (or perhaps the definition) of a group ex instructor might need to be revisited. But right now, we simply need more professionals motivating more people to move! I recommend reading an interesting article by Mike Chaet on FitCommerce.com on the advantages and limitations of standardizing group exercise classes and branding formats here: http://tinyurl.com/65a4nw

As far as this being a system that accommodates for instructors newly entering the field, well I’m all for that! The fact remains, we are NOT seeing many new instructors entering the field. And if a turn-key program can minimize the barriers of entry, so be it. Granted, at some point the qualifications (or perhaps the definition) of a group ex instructor might need to be revisited. But right now, we simply need more professionals motivating more people to move!

]]> By: Be Fit With Biray http://befitwithbiray.com/2008/04/29/the-future-of-group-exercise-post-02-branded-classes/comment-page-1/#comment-203 Be Fit With Biray Thu, 01 May 2008 03:35:31 +0000 http://befitwithbiray.com/2008/04/29/the-future-of-group-exercise-post-02-branded-classes/#comment-203 Mmm, I've never really thought about that before. I've seen nutritional supplements or dietary designs coupled with fitness in strategic marketing campaigns or in conjunction with a health club or personal training departments. But as far as group exercise is concerned, I'm not too sure fitness instructors would completely embrace that idea. Mmm, I’ve never really thought about that before. I’ve seen nutritional supplements or dietary designs coupled with fitness in strategic marketing campaigns or in conjunction with a health club or personal training departments. But as far as group exercise is concerned, I’m not too sure fitness instructors would completely embrace that idea.

]]> By: Raina Casarez http://befitwithbiray.com/2008/04/29/the-future-of-group-exercise-post-02-branded-classes/comment-page-1/#comment-202 Raina Casarez Wed, 30 Apr 2008 19:16:30 +0000 http://befitwithbiray.com/2008/04/29/the-future-of-group-exercise-post-02-branded-classes/#comment-202 What are the advantages to "branded" classes? If we take this approach, you will see that its success lies in the approach these companies take in training their instructors. Today, besides the traveling fitness circuses, there are few reliable avenues of affordable training and support for a working instructor. These companies have created a system that works for those new instructors entering the field, looking for a more organized support system in the development of their career. What are the advantages to “branded” classes? If we take this approach, you will see that its success lies in the approach these companies take in training their instructors. Today, besides the traveling fitness circuses, there are few reliable avenues of affordable training and support for a working instructor. These companies have created a system that works for those new instructors entering the field, looking for a more organized support system in the development of their career.

]]> By: Melanie http://befitwithbiray.com/2008/04/29/the-future-of-group-exercise-post-02-branded-classes/comment-page-1/#comment-201 Melanie Tue, 29 Apr 2008 15:43:57 +0000 http://befitwithbiray.com/2008/04/29/the-future-of-group-exercise-post-02-branded-classes/#comment-201 Interesting series... and great look at the "branded" trajectory. What do you think about co-branding-- for instance, 2 brands create a co-branded fitness and supplements program or fitness and nutrition, etc? twitter @mrosenthal Interesting series… and great look at the “branded” trajectory. What do you think about co-branding– for instance, 2 brands create a co-branded fitness and supplements program or fitness and nutrition, etc?

twitter @mrosenthal

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