Be Fit With Biray

Ernie Medina, CEO/Co-Founder of XRTainment Zone and better known as the “exergaming evangelist” (how cool is that?!) brought to my attention this article from the October 2007 issue of Fit Business Pro. This article basically states that commercial fitness clubs and health facilities should begin generating more programs to serve the video gaming demographic.

It states that, “the number of participants in gaming dwarfs the number of those who belong to health clubs. This trend will continue as games and technology become more ubiquitous.” If this is the case, why aren’t we seeing more gyms incorporating exergaming into their facilities? Could there be other variables (or barriers) involved in implementing exergames and other technologically-based equipment into commercial clubs?

Another good point mentioned in the article: “Consider drawing the gaming demographic into your club by having computers and games available, even if they are not yet incorporated into your exercise equipment.” I agree. Trade in a few empty treadmills for a few computers. If folks can afford hours at a Starbucks due to the wireless access, then why wouldn’t they spend those hours sitting at the gym. At least they’ll be around people who are exercising and the view could be nice… right? Okay, maybe not… or maybe…

Anyway, check out the article… it’s timely and brings these thoughts into discussion.