Never underestimate the power of convenience! And no company knows that better than Netflix - an entertainment powerhouse, delivering ‘Hollywood’ to my doorsteps (I’ve moved several times since signing up) for the past 6 years.
They’ve recently upgraded their services to include the “Watch Instantly” feature. Now, members can view movies immediately on their computers with one press of a button! No downloading – no waiting for the mail. Things are getting faster! Depending on your membership, subscribers are allotted a certain amount of ‘watching time’ per month.
How can personal trainers benefit from this feature? Well, of course Netflix has a long list of fitness-related DVDs available to watch instantly. Netflix caters to millions of subscribers nationwide – could your client be one of them? Recommending a client to supplement his/her workout with a fitness DVD is not anything new. But from a clients’ POV, if they have to buy a fitness DVD or take time to rent one or find someone to borrow it from, it’s already too much work. (You’ll probably hear “Yeah, yeah, yeah, I’ll get to it,” or “I’ve been meaning to rent it, but that James Bond movie looked so much better,” or my favorite, “The open-24-hours Blockbuster was closed.”) But given Netflix’s resources, if your clients are already queuing movies and are online anyway, perhaps an instant workout might not be as big of a leap. (Oh, and before you argue that people don’t workout in front of their computers… in today’s techno-driven culture, it might not be wise to assume that anymore).
And for group exercise instructors? We all know that DVDs can be a great source of information and ideas for our classes. Now that you can watch them online and instantly, no need to wait 1-2 days for the DVD to arrive. Simply watch parts or all of it (perhaps even before class) to get your inspiration, and deliver a successful and fresh workout to your members!
Enjoy your resources!